Jaguar Land Rover

Global Media Site

Summary

Jaguar Land Rover needed a new media site, not just as a portal to their assets, but to act as a showcase their vision and latest technology. The new site not only allows a seamless cross-platform experience for the end-user, but enables the business to work more effeciently behind the scenes.

Jaguar Land Rover
Jaguar Land Rover

3 Brands / 6 Countries

A full UX discovery phase was carried out, including competitor analysis, MoSCoW, heatmapping, user interviews and taxomonmy workshops. With this came a complete set of wireframe prototypes which we could use for testing and approval.

Jaguar Land Rover
Jaguar Land Rover

SVO / HERITAGE / RACING

All the stakeholders of the business were consulted, and all played key part in shaping the final designs. With their insights it was possible to fully understand their workflow and processes, and from this we learnt to put right all that was wrong.

Process Overview

Extensive research was carried out to ensure the site took the right direction and catered for both the end-users and the JLR admin team. Between our small agile team, we carried out Competitor Analysis, Interviews, Analytics and Heatmapping, SWAT Analysis and Card Sorting for Site Structure and Tagging.

Jaguar Land Rover
Jaguar Land Rover

Team Workshops

Several workshops were carried out including SWAT Analysis and MoSCoW sessions to establish what the site should contain. There were many elements to consider from the stakeholders, so they were involved at every stage. If they couldn't be present, the results would be documented and sent over for feedback.

Jaguar Land Rover

Taxonomy Mapping

The database of assets was large and complex and the tagging was poorly implimented. I wanted to streamline the filtering process and make it more intuative for the users. I undertook numerous sessions to consider combining, re-ordering and re-terming all of the existing tags.

Jaguar Land Rover

Wireframeing and Prototyping

I undertook extensive interactive wireframing with Axure which allowed the client to review quicker and more concisely. It also helped to highlight which designs would be required at a later stage. The final prototype was then documented for future reference.

Jaguar Land Rover

Style Guides

Style Tiles were laid out for all 3 brands. This brought together all the relevant elements from the JLR Style Guide and quickly enabled me to check logos, fonts, colours, weight of line and image ratios for digital output. Any potential issues were raised with the JLR branding team.

Jaguar Land Rover

The Design Phase

Towards the end of each sprint, I ran-out copies of all the designs and played them back to the team. This ensured we kept on track and allowed any issues to be raised as early as possible.

Jaguar Land Rover

Show and Tell Session

Towards the end of the design process I carried out some sanity checking with the internal team. Presenting the designs back to the stakeholders provided few surprises and final sign-off enabled development to progress on schedule.

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