Goodwood Festival of Speed

Celebrating 120 years of Mercedes-Benz

Summary

Mercedes-Benz took centre stage at the 2014 Goodwood Festival of Speed. The brief was left open and with that came close collaberation with Mercedes-Benz to identify how digital can play a key role. A responsive website enabled user interaction before, during and after the event, raising awareness and capturing key data.

Mercedes-Benz at the Goodwood Festival of Speed
Mercedes-Benz at the Goodwood Festival of Speed
Mercedes-Benz at the Goodwood Festival of Speed
Mercedes-Benz at the Goodwood Festival of Speed
Mercedes-Benz at the Goodwood Festival of Speed
Mercedes-Benz at the Goodwood Festival of Speed
Mercedes-Benz at the Goodwood Festival of Speed

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