A long term strategy to become the 'champion of self-care' by offering a platform on which to inform, share and become top-of-mind.
To coincide with a brand relaunch, a strategy for a new global consumer focused site was proposed. The approach was two fold. Firstly, being able to empower uesrs to self-care and take control of their own health and wellness management. Secondly to raise awareness of the brand and make it top-of-mind when it comes to advice and end product solutions.
Seeking the right positioning amoung competitor brands to maximise the potential of the new site.
Building personas required a deeper understanding of the product range. The range was broken down and catergorised before being mapped to broad demographics. These were developed further in workshops to help us gain real world insights.
Once our discovery phase was rounded out I start to plan the structure and realise the content as low-fi wires.These were fully annotated for both client and design.
Working with the design team we looked at creating three visual concepts for the client. We also had to work in tandam with a new corporate ID being rolled out.